Episode 3

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Published on:

9th Sep 2025

Intelligence As The Next OS

In this thought-provoking episode, Rei and Tara explore how artificial intelligence is fundamentally reshaping the operating system landscape. Sparked by Google's recent Pixel updates featuring Magic Queue and Gemini integration, they discuss whether we're witnessing the emergence of "intelligence as OS: where AI becomes the primary interface layer, making traditional app ecosystems potentially obsolete.

Discussion Points for Listeners

  1. Are we approaching another "BlackBerry moment" for current smartphone leaders?
  2. How will the app economy transform when AI becomes the primary interface?
  3. What role will hardware play when software intelligence dominates?
  4. Is Apple falling behind in the AI race, or they just taking a different approach?


About the Hosts Rei Inamoto Creative entrepreneur and founding partner of I&CO, a global innovation firm based in New York, Tokyo, and Singapore.

Tara Tan Managing partner of Strange Ventures, an investment firm focused on the future of computing.

Connect & Subscribe Culture and Code explores the biggest shifts in culture and tech. New episodes release weekly. Subscribe on all major podcast platforms.


Chapters

00:00 – Opening Thoughts

00:27 – Welcome & Introductions

00:45 – Weekend Catch-up

02:43 – Setting the Topic: Intelligence as OS

03:02 – The AT&T Mobile Market Prediction Story

06:06 – Google’s Gemini and the New AI Layer

08:04 – The Future of the Interface

10:53 – The App Store Paradigm Shift

13:05 – Blackberry vs. Apple: Lessons from the Past

16:07 – User Experience and Brand Loyalty

19:47 – Predictions and Takeaways

34:59 – Outro

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About the Podcast

Culture & Code
A podcast about the biggest shifts in culture and tech
Culture & Code is an exploration of where technology meets culture, and how they shape our future.

Every week, Tara Tan, general partner of Strange Ventures, and Rei Inamoto, a creative entrepreneur and founding partner of I&CO, decode the patterns in tech, business, and culture—before they go mainstream.

About your host

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Rei Inamoto